Media Buying - Digital Marketing - OTT Television - Video / Audio - Event Branding Activation
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Accelerate Your Brand With Us
CEO & CO-Founder
CFO & CO-Founder
International Sales Director &
Business Intelligence Program Analyst & CO-Founder
Let's face it. Every media buy is a test to drive better sales results, and do it as efficiently as possible. That's why it's essential to have experience in your corner. Some buying services out there have agency experience, but respectfully, it's a limited understanding if they've always been on the buyer's side.
We at The Inside Skoop worked in media sales at CBS, NBC and iHeart radio. That's in-the-trenches experience in both Television and Radio. And by selling media, we know how to negotiate and add value, and we've been doing it for years. Our CPMs are not only well below SQUAD, but well below rate card. Saving a new Client 10%-20% on media costs is what we do.
With the internet and smartphones dominating our media consumption, brands require a strong digital presence. But with so many options from PPC to social, SEO to YouTube, where should you focus your efforts?
The Inside Skoop relies on our core strengths of value and results. Knowing your target market and defining conversion goals are the key components of successful digital strategy
Defined as the TV programming coming through the Internet. Newer TVs have internet capability and come pre-loaded with an abundance of app networks such as Pluto, Peacock, Disney and many more. Some are free while others are paid.
Both traditional broadcast TV, Cable TV and Digital Media combine to make up about 85% of all time spent with the media. TV is where the Reach is. TV delivers a message with emotion and impact utilizing both video and audio. TV also establishes credibility and positions a brand above the competition.
Many companies make the mistake of utilizing broadcast TV which offers a large reach, but can't hyper-target an audience. This means there’s waste and inefficiency. Broadcast is also expensive from an absolute cost and CPM as compared to other mediums.
OTT can target very specific demographics and utilize specific networks that put a brand’s message directly in front of the intended target. This makes OTT highly efficient and cost efficient.OTT can target very specific demographics and utilize specific networks that put a brand’s message directly in front of the intended target. This makes OTT highly efficient and cost efficient.
If a picture tells a thousand words, moving pictures are a novel. But a novel that you can read in 30 seconds. The Inside Skoop will craft a storyline and send our on-staff videographers to your location to shoot and concisely edit an engaging resource for your website and social media. We also produce TV spots for traditional broadcast media along with training and event recap videos that will live on forever in your library and showcase the evolution of your business.
the talent and resources to create a showpiece website to represent your brand. We employ designers, full stack developers, and UX experts that obsess over the conversion funnel. We also build mobile apps and custom dashboards so clients can maximize their marketing and operational efficiencies.
We tap into this collective expertise to craft jingles and unique music beds that are far superior to stock audio or amateur mastering. We have tremendous relationships with every major radio ownership group, with proven strategic planning skills to affiliate your program coast-to-coast.
If your show has audience, you’ve come to the right place. We’ll convert those listeners into revenue. We have successfully partnered with every major network agency. Distribution / Deliver to Affiliates! Focus on your show and let us worry about the distribution. 24/7 our operations team supports thousands of shows through cutting-edge technology, software and reliable service.
SEO and SEM are some of the most cost efficient ways to drive traffic to your website. Medina starts with goal setting and competitor research to gather as much information as possible before defining a strategy. Then we move to on-page optimization and link building backed up by Google’s Keyword tool and SEM Rush.
LED billboards, digital signage, interior design and large format graphics all contribute to customer perceptions of your brick and mortar business. Consistent branding, engaging calls to action and on-site video create an inviting 3D space where customers can interact with your company in the flesh.
Dental marketing is a bit like selling something no one enjoys. 50% of the population don't visit a dentist regularly. The other half has chosen a dentist either by proximity, brand awareness, referral, price, or all the above. Regardless of a dentist's business model (high volume and low cost, or low volume higher cost), it's about targeting the right audience for the lowest CPM. Granted, not all CPMs generate the same results.
At the center of brand activation are the people activating it. The Inside Skoop helps create affinity, so brand names last beyond the grand opening. Activations should feel non-disruptive and enhance people's experience, not hinder it. Our ideas balance being bold without being in your face, seamlessly weaving your brand and its benefits into the livelihoods of communities. Establishing an event and the longevity of a brand launching means having all the right dynamics. Fresh appearances mean some combination of new and classic, just enough traditional to appeal to anyone, with a twist that stays memorable.
Our planning is thorough and strategic. Clients have a detailed media plan with goals and analytics, dates, stations, days/dayparts and target reach.
We monitor a Client's buy to ensure it runs smoothly. Invoices are accurately, and pain-staking reconciled to ensure that schedules ran as planned. If you need experienced, hard-working media expertise on your team
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